Get Malaysia's Largest Youth Platform To Support You
The Youth Intelligence is the leading Malaysian provider of specialized youth research and community marketing channels. The Youth Intelligence is also organiser of Malaysia's largest youth lifestyle festival, YOUTH'08 and the upcoming YOUTH'09.
Through our projects,
- We have reached out to more than 500,000 youths through our onground activities.
- We have access to more than 100,000 online youth members.
- We have an average signup of 100 new members daily.
And here's how we can help...
YOUTHSAYS - Malaysia’s largest youth opinion community
YouthSays was launched in May 2008 and has quickly attracted more than 25,000 youths from every part of Malaysia. These youths take surveys via a web interfact, to provide rapid market research and insights to brands.
Research results can be delivered within 3 to 7 working days.
So who exactly are these youths?
The demographics of our youth research panel
You can choose a sample size from any race, gender, town, across 15 – 35 age group in Malaysia, or use our ready-made custom youth panels, such as Rural-only, Urban-only, East Malaysian, Malay speaking Malays, Chinese-speaking chinese, Bloggers panel, Klang Valley panel. Pick respondents which match your target market, with custom filters, such as:
Here is how our clients have used Intelligent Insight:
- Pre/post ad testing: print, radio & TV advertisements
- Provide accurate statistics to support a page to a client/government agency/upper management
- Monitor your brand performance to ensure image quality is kept on par
- Test new concepts acceptance in the market and potentially save you tens of thousands of dollars
- Determine what motivates customers to buy or what is the deciding factor to assist you in planning and positioning your products better
- Copy test the market to know the performance of advertisements before launching them
- Identify effective advertising or new product planning during infant stages
How does it work?
- Choose which youth segment, and how many of them
- Design your questionairre, embed videos, pictures, and sound if you need to.
- Youths complete the survey via a web interface.
- You get a detailed analysis for each question.
Talk to us to get started!
Online advertising opportunities
We serve over 1,000,000 impressions a month to Malaysian youth across a variety of online youth communities, websites, and blogs.
YouthMalaysia.com
YouthMalaysia.com is a 2 year old website, where young Malaysians go to check out the latest activities, events, and updated content from the largest youth community websites. Advertising targeted at Malaysian youths would be alongside very relevant content, and the visitors would be in a more receptive frame of mind.
On an average month, it receives 250,000 impressions. However, last year, towards YOUTH'08, this increased 1.5million impressions a week! This year, while leading up to YOUTH'09 , we expect YouthMalaysia.com to receive as much impressions.
The YouthMalaysia Network
YouthMalaysia is currently Malaysia's online youth community leader, with 38 niche communities helmed under its umbrella, ranging from various diversified youth interests from education to lifestyle and hobbies.
The Broadcast Network of Malaysian Youth Blogs
Everyday, thousands of young Malaysian bloggers deliver attention-getting banner ads via The Broadcast Network. When a visitor goes to a blog the ad will appear on the bottom right hand corner of the page for 2.5 seconds. This is where young Malaysians are used to seeing their Windows alerts and Facebook and MSN chat alert notifications pop up, and will instantly notice it.
These ads will then move back down, and you can rollover the logo at the bottom right hand corner to see these ads again.
AsiaPartTime.com
AsiaPartTime.com is an online youth part time job community, matching young Malaysian job seekers with the most happening part time jobs in town.
Direct Marketing Opportunities: Email Blasts
Email Blasts
Every week, the YouthMalaysia.com community receives updates on latest promotions, events via emails, direct into their email inbox. Email updates by YouthMalaysia.com are personalized, and the list is permission based.
YOUTH'09 and the 2nd National Youth Entrepreneur Convention 2009
- A focal gathering point for all youths – it has successfully attracted more than 20,000 visitors last year
- Age Group: 90% of visitors were 16 - 27 years old
- Over 100 youth activities were organized successfully
- More than RM300,000 worth of cash and prizes were given out
- Battle of the Bands attracted 93 participating bands
- Strong media collaborations and relationships with major newspapers, TV, radio & publications – over RM1 million worth of exposure
Publications Available for Advertising
YOUTH ENTREPRENEUR Magazine
YOUTH ENTREPRENEUR is Malaysia's first and leading magazine featuring successful Malaysian youth entrepreneurs aged 30 and below. The readership of this influential publication, YOUTH ENTREPRENEUR comprises of youths aged 15 to 35, entrepreneurs, students as well as young working adults.
YOUTH ENTREPRENEUR aims to provide Malaysians with a refreshing, insightful approach to youth entrepreneurship.
- Published bi‐annually
- Estimated 20,000 readership per issue
- Estimated 70,000 readership for online distribution
Print Advertising with THE VOICE Newsletter
THE VOICE newsletter encapsulates the latest updates happening in the youth community. It is the perfect read for anyone interested in the latest pertinent happening pertaining to trends within the various youth communities. The readership of this newsletter comprises o youths aged 15 to 35, mostly students from colleges as well as universities.
- Published bi‐monthly
- Estimated 30,000 readership per issue
- Estimated 70,000 readership for online distribution
Our Clients
Don't Miss Out. Stay on top of Youth Community Marketing.
Our team will share the latest findings, insights and opportunities related youth community marketing to passionate marketers.
Get on our alert list to be the first to know.
We'll email you results of 3 of our recent youth surveys, too!
The Youth Community Marketing Blog
Missed our YOUTH'09 Launch?
Here's the video the launch:
Be sure to check out http://youthmalaysia.com/youth09 for more information!
YOUTHSAYS is featured in the Malay Mail
I can't believe they published all the crazy things I said!
Aside of some quirky jokes, there are some business lessons and a hint of why I'm so passionate about Malaysia's Largest Youth Opinion Community, YouthSays.
Youth Marketing Tip #87: Who do they really want to be?
People I meet in the industry like to ask me: "So, what are Malaysian youths really like?"
My reply is always the same.
"Who do they really want to be?"
I know I avoided the question. I'm cheeky like that, I can't help it. But I also believe it is a more important question to ask.
On one hand, marketing your product to their existing needs and wants, playing to their current identity can help get good customers. However. Want GREAT customers? Raving fans? Help them become who they really want to be.
This is the very same reason street teams promote their favorite bands for free, and the cult of Mac continue to convert every PC user they see. Great products and brands help their users go to the next level and realize their aspirational identity.
But there's a catch.
We're Always Hiring.
As Malaysia's Largest Youth Community Marketing Platform, we just can't stop growing.
If you're big on growing your career, consider this:
- All our projects - we go for largest, biggest, and most successful. We only do one big event a year, (YOUTH'08, and now YOUTH'09) and its by far the largest youth lifestyle event in Malaysia.
- In 6 months, we've built Malaysia's Largest Youth Opinion Community YouthSays.com, and every day, we're driving for more growth.
- We'll soon be launching 2 new youth community marketing platforms in the next 6 months (also with the target to be Malaysia's Largest) and aim for regional expansion by 2010.
Given the trajectory we're on, we're always going to need capable young folks like you to fuel our growth.
- Are you young, driven, working over-time, all the time, but don't see yourself going anywhere?
- Is your organization growing too slowly?
- Is your work not challenging or rewarding enough?
- Are you uninspired by your co-workers?
- Are you talented, hardworking, driven, and looking for a place to shine?
If yes...
A light hearted look at survey questions
Do you sometimes feel market research has to 'Get Real'?
(From my favorite comic strip Wondermark!)
Questionnaire design is a funny thing.
Sure. If you really want to get insights, some scientific rigor has to be in place. You want objective, accurate feedback. So you phrase your questions the way the industry does it. I do that too.
However, I believe real insights can also come from real conversations. Trade a bit of formality in return for authenticity. Especially when you're trying to understand young people. You're getting into their world, not so much forcing them to adapt to yours. Get this right, and your survey questions turn you into a trusted listener, and the young Malaysian will open up to you, and fill up your survey freely, expressing themselves like they would on their blog...
Marketing Magazine features Youth Community Marketing in Malaysia
Click on the pictures to download the article!
It's scanned from this month's issue of the industry mag Marketing magazine, available on shelves across 170 stores in the Klang Valley. It's JPEG form and quite readable, except my hair has been PhotoShopped to look like a black cauliflower.
Or, read the text version below, it's got some extra pictures. I'm open to comments and questions, as the contents of the article may be foreign to some marketers.
Also, stay tuned for next month's issue, I've got a different kind of article in that one. If you want me to just email it to ya, click here.
Who else is behind The Youth Intelligence? Introducing Khailee Ng
Khailee co-founded the local indie music promoter Project Bazooka and socio- political webzine TheCICAK.com as a college student. His projects have won him various awards, including the KLue Blue Chilli Award and the Asian HSBC Young Entrepreneur Award 2006.
He completed his degree in business at the top 2% of his class and Valedictorian from the University of Technology Sydney. He also did advanced studies in Entrepreneur ship at San Francisco State and UC Berkeley.
After graduation, his spent his next 2 years with MindValley, pioneering the use of web2.0 technology and building online communities in the US and UK such as BlinkList with entrepreneurs and programmers from 16 countries.
He now leads the technology and community building in The Youth Intelligence.
Random Facts:
Khailee performs his own songs in public from time to time, has a diverse set of achievements outside business
(in theatre, debating, art, photography and writing).
Introducing Joel Neoh: The people behind The Youth Intelligence
Joel was a college student when his summer break startup made RM1 Million in revenue its first year of operations.
He went on to build the award-winning NGO Youth Malaysia, running nationwide projects such as YOUTH'08, The 1st National Youth Entrepreneur Convention, and "Gegar U! Colors of Our Nation" - impacting more than half a million youths. Within a year, the organization bagged AYA Dream Malaysia Youth Friendly Company of the Year.
As a fan Donald Trump's "The Apprentice" series, he joined Malaysia's first corporate reality TV show The Firm, as the youngest contestant at age 23, and won.
He is now the project director of The Youth Intelligence.
Random Facts:
Joel represented his country and won gold medals in rock climbing championships, has modeled for global fashion brands such as Guess, Esprit, Adidas, Nike, Quiksilver and Levi's, and did not learn business from books (he has a degree in Mechanical Engineering (Hons) from Monash University).